Cotality: Project Evolve

Led UX research across two audiences — homebuyers and real estate agents — to design and validate AI features that reduced search overwhelm and strengthened their relationship.

Your Crocs, Your Way: Digital Marketing Campaign

This research-backed concept was echoed two years later in Crocs' real 2025 global campaign.

WASH-Connect: UX Audit

Task success for starting a washer jumped from 37% to 80% after a research-driven redesign.

Easy Rider: Helping Retired Residents Find Their Bus

Uncovered why new residents give up on a retirement community's bus system, then prototyped a real-time app to fix it.

Children's Library Space Redesign

Participatory drawing research overturned the client's assumption that kids wanted TV-character themes, leading to an immersive nature-based reading space instead.